Loss Aversion: The Worst Nightmare for Your Brain

  Everyone has lost something at some point in their lives. Maybe you’ve left your sunglasses behind in a restaurant or a bag on the subway because of having to leave so quickly. In fact, forgetfulness is a part of being human. That said, there are few experiences that can be more upsetting and stressful. It doesn’t matter that you can replace what you’ve lost. It’s irrelevant that you can simply buy a new cell phone or make a copy of your lost house keys. Indeed, it’s more than a simple annoyance. As a matter of fact, loss aversion defines…