How to Get Someone to Change their Mind

Getting someone to change their mind is a task that varies in difficulty, depending on certain circumstances. As a rule, you critically filter an idea before adopting it as your own. However, once it’s passed through this filter, it isn’t easy for you to question it again. Neuroscientist Tali Sharot, author of The Influential Mind, has studied this phenomenon in detail. Her attraction to the subject was borne from a simple fact: getting someone to change their mind, even if the new evidence supports it, isn’t easy to achieve. Sharot was struck by our ability to discard evidence that contradicts…