Did you know that coercive persuasion refers to social influences capable of producing substantial behavior and attitude change? Believe it or not, they use coercive tactics and persuasion, via interpersonal and group influences. This tactic is also known as brainwashing, mind control, and psychological coercion. In fact, brilliant psychologist and former MIT professor Edgar Schein originated the term in 1961. In other words, he coined it in relation to his Chinese POWs “indoctrination” study. He mentioned it in his book Coercive Persuasion: A Socio-psychological Analysis of the “Brainwashing” of American Civilian Prisoners. According to Schein, brainwashing’s essence is producing ideological and behavioral changes in…
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