The Baader-Meinhof Phenomenon or Frequency Illusion

  Imagine that one day, during a conversation with a friend, they tell you something about a product or service that you’ve never heard of before. Then, you go home, but suddenly you start to see the product your friend mentioned everywhere. Does that mean that the companies concerned listened to your conversation and then bombarded you with advertising? As a matter of fact, while this may sound intriguing, the answer is somewhat simpler. In fact, you’re experiencing the Baader-Meinhof phenomenon. This is also known as frequency illusion and is repeatedly experienced by people. However, besides being a curious phenomenon,…