The Theory of Social Judgment

  The theory of social judgment is an interesting proposal concerning your beliefs and the possibility that they can change. This is associated with two fundamental factors: communication and persuasion. It could be said that this theory answers the question: what facilitates and what hinders your change of opinion and attitude toward something? The theory of social judgment is oriented to unravel the phenomena of persuasion. It’s applied in many fields, but in particular in the fields of marketing and politics. However, it’s also possible to apply it to pedagogy, psychotherapy, and even directly to everyday life. The theory of social…