The Framing Effect and How It Influences the Way You Make Decisions

  The framing effect is a cognitive bias in which the brain makes decisions about information depending on the way it’s presented.  In other words, the same information, presented in a different way, can lead to different conclusions. ‘Framing’ concerns the way the information is presented. In advertising and marketing, framing has a functional effect. It motivates people to make unconscious choices, depending on how they formulate the alternatives of gain or loss. In this article, you’ll learn about this psychological phenomenon and how it can be overcome. Study on the framing effect A good way to explain the framing…