The Tipping Point: How Small Changes Bring About Huge Transformations

  The tipping point is defined in the Oxford English Dictionary as “the point at which the number of small changes over a period of time reaches a level where a further small change has a sudden and very great effect on a system”. The sociologist, Malcolm Gladwell, has studied this phenomenon within the framework of social psychology and has discovered it has multiple dimensions. Gladwell defines the tipping point as the moment in which a trend becomes a viral phenomenon. In other words, hugely influential. It occurs in different fields, including the economy, politics, and culture. Let’s see what…