How Marketing Strategies Make You Buy Even More in the Sales

  Everyone loves a bargain. It makes you feel good to think that you’ve saved some money. Even more so if it means adding that designer item you wanted so much to your wardrobe. However, companies play with other elements, which aren’t directly related to price, to encourage you to buy more. Psychology can explain most of them. Discounts and their purpose We all know that sales are periods in which establishments apply a discount on the usual price of the product. This isn’t done to help our pockets; it’s not a charitable policy. In fact, the main objective of…